I want patients to choose me
Earn the confidence a nervous patient needs before booking.
Marketing cosmetic dentistry without overpromising
Cosmetic work is the most emotional, highest-margin dentistry a GP does — and the most over-promised online. The honest page wins, because the patient has been burned by hype before. Read →
How to present dental implants on your website
Implants are among the highest-value cases a GP handles and a heavily-researched decision — and the page where 'permanent' and 'painless' run straight into the rules. Trust does the selling, not hype. Read →
Winning the whole family: the paediatric angle most practice sites miss
A family books one dentist for everyone, so winning the parent wins the household. Yet most general-practice sites barely mention children — and the parent deciding is the one you're really speaking to. Read →
What to do when you get a bad Google review
You can't delete an honest one, and trying to is a trap. What you can do is reply well and bury it — and for a dentist, the reply itself is a POPIA minefield. Read →
The first question every patient asks — and most dental sites don't answer
Before anything else, a South African patient wants to know: do you take my medical aid? Silence on your site quietly costs you the booking. Read →
Should your dental website be in more than one language?
English is only South Africa's fifth home language, yet most practice sites are English-only. You don't need eleven languages — you need to reflect your patients' one. Read →
Building your whole site for the nervous patient
A 'what to expect' page is a start, but the nervous patient — common, high-value, long-avoidant — needs the whole site to feel built for them. That's a thread through everything, not one page. Read →
Why your real Google rating beats a wall of five-star testimonials
The glowing testimonials a practice writes onto its homepage are weaker than the plain Google rating it's hiding — and, for a dentist, the curated ones can breach the advertising rules. Read →
Should you put your prices on your dental website?
Most practices hide prices, fearing the HPCSA or scaring patients off. The rules actually require fees to be fair and transparent — and silence costs you more than a number would. Read →
Your team page is the one nervous patients read first
A nervous patient isn't asking whether you're skilled — they're asking whether they can trust the person who'll be in their mouth. The page that answers that is usually the weakest on the site. Read →