Is my website actually working?
Speed, mobile, and the plumbing patients feel but can't name.
Every link should go where it says
A menu item that opens the wrong page, or a 'Book' button that reloads the homepage, quietly frustrates patients and confuses Google. It's usually a five-minute fix nobody's made. Read →
Own your domain name — don't let your web designer hold it
Your domain is the one piece of your online presence you must own outright. If it's registered in someone else's name, you don't really control your own address. Read →
Should you fix your website, or start over?
When a site has problems, the honest question is whether they're cosmetic or structural. An agency saying 'rebuild' has an incentive to — here's how to tell when a patch is the right, cheaper call. Read →
Why hello@yourpractice.co.za beats a Gmail address
A practice still emailing patients from a gmail or webmail address looks smaller and less settled than it is. A domain email is cheap, quick, and a quiet trust signal. Read →
Should your website show off your scanner?
Practices spend a fortune on a scanner or same-day-crown tech, then never mention it online — or describe it in jargon a patient can't read. Tech sells, but only translated into what the patient cares about. Read →
How do you know if your website is actually working?
Most practices have no idea whether their site brings in patients or just sits there. A free tool and four numbers tell you — without drowning in data. Read →
What should a dental website cost in South Africa?
Quotes for the same site run from R2,000 to R80,000, which helps nobody. Here's what actually drives the price, and what a practice should realistically budget. Read →
Why your website is slow on a phone (and why it's costing you patients)
More than half of mobile visitors leave a site that takes over three seconds to load. Most practice sites take far longer — here's why, and what to do about it. Read →
Wix, Squarespace, WordPress, or a built site — what should a dental practice choose?
There is no universal best platform, despite what anyone selling one will tell you. The honest answer depends on what your site has to do, and who will run it. Read →